Volvo REA 2025

We transformed Erlebachova bouda in Špindlerův Mlýn into a Volvo winter lounge. A dealer gathering for 97 guests, a thank-you to our partners, an awards ceremony and time spent together.

The day began with a welcome speech by CEO Šárka Heyna Fuchsová. Jitka Čvančarová hosted the event throughout the day and into the evening.

The morning program was all about winter experiences: dog sledding, a toboggan run, a sauna ritual and a sabrage session with sommelier Milan Krejčí. The afternoon continued with a workshop by Pavlína Louženská exploring trends and the future of the automotive industry, followed by a wellbeing session and time for networking.

The evening took on a more celebratory tone, with awards presented and musical performances by singer Marcell. The visual identity of the evening was complemented by an original installation and exhibition by Linda Procházková in the chapel and main hall.

The evening then seamlessly transitioned into relaxed entertainment and an afterparty in the hotel bar, featuring a DJ accompanied by a violinist.

Fortunately, the weather was on our side, so we didn't have to use our backup plan for adverse conditions. The result was satisfied clients, a stronger brand community and a clear foundation for the next season.