Visual identity for the Glamping and Small Living Association

How is the brand new visual identity created?

Glamping is a cause close to our hearts, so it's no coincidence that our GlampingCZ project was behind the creation of this association in September 2024. The newly formed organisation had a clear vision and direction. However, it lacked a comprehensive visual identity with which to present itself with confidence. And that's where we came in.

And how did our steps to an original and comprehensive brand look like?

• Design of several logo variants - each design from the pen of a different graphic designer
• Choosing the final variant
• Creating a complex logomanual - colours, fonts, elements
• Incorporating client feedback and defending the proposal
• Practical application of the new brand

What needed looking after?

• The brand reflects the values and vision of the organisation and its very essence
• The logo is distinctive when it stands alone, but it is also easy to combine with other visuals
• The requirements of a client who is still getting to grips with his new identity :D

We greatly appreciate the trust of our clients who entrust us with their brand right from the starting line. What is specific to this commission is that the association is made up of many members, so the visual had to stand up to a wide range of stakeholders.

The association logo must stand strongly on its own, but is often combined with other logos. Therefore, it must also be simple and variable. We wanted the logo to represent a certain lifestyle, to look earthy but also playful, to refer to nature and sustainability.