Volvo Reveal XC90, Expierence dinner

We turned the launch of the flagship XC90 into an unforgettable experience that captured VOLVO's values of Scandinavian simplicity, respect for nature and an emphasis on authenticity.

The Fant Hall, a place with a unique atmosphere, combined history with the future and became the ideal backdrop for the unveiling of a technologically advanced and elegant car.

The programme was divided into two parts - the morning meeting with media and influencers took place in a calm, focused atmosphere. The evening belonged to clients and partners during an exclusive Experience Dinner that worked all the senses. A four-course menu inspired by the elements of nature (Fire, Water, Earth, Air) gradually transformed into a stage set full of effects, smells, sounds and movement - from the smoke of dry ice to dessert floating on helium balloons to a dance finale with the unveiling of the float.

Selected moments:

• The concept of a unique Experience Dinner led by Perfect Canteen
• Dance performance with choreography by Angee Rouček
• All-day accompaniment by ambassador Jitka Čvančarová

The project highlighted the power of the brand through space, emotion and story. The personalised approach and sophisticated production brought strong media coverage and deepened client relationships. The result was not only a product presentation, but a deep brand experience that highlighted VOLVO's premium position in the Czech market.