Volvo Reveal ES90

We transformed the industrial hall at Pragovka Art District into a gallery, where the new Volvo ES90 was presented in the Czech premiere as part of the Art of Volvo exhibition. The concept of the evening brought together the brand's DNA: design, innovation, safety and sustainability. Visitors moved through a curated installation where technology met emotions and the stories of the people behind the project.

The program consisted of three parts: the morning was dedicated to the media, the afternoon to fleet customers with a vehicle presentation and Q&A session, and the evening to VIP guests and keynote speakers. The event was preceded by an internal day for Volvo representatives focused on the vehicle and its electric powertrain, including charging.

The program also featured an exhibition by the brand's ambassadors. TMBK presented the sculpture (NE)bezpečí for the DEBRA charitable organization. Jan Hvízdal exhibited a series of photographs inspired by the natural elements. Designer Linda Procházka presented the Vingrid doll for a UNICEF charity auction. The brand's values were thus transformed into a visual experience that guests could explore from beginning to end.

Volvo Car Czech Republic CEO Šárka Heyna Fuchsová took the stage alongside international guests Bart Pyl and Fredrik Lind. They presented the product's direction and key technologies related to batteries and the vehicle life cycle. The evening was hosted by Martin Mazari, with a dance performance by Loosers, followed by a performance from singer Marcell that brought the program to a close. Catering was provided by ZE MĚ projekt.

The premiere at Pragovka launched a follow-up roadshow at partner locations across the country, bringing the gallery experience closer to customers.