Leadership Conference 2024

Two exceptional events that brought together the theme of magical Prague and brought a profound experience to guests from all over the world.

The first part took place in the unconventional atrium of the Hilton Prague hotel, where we created a safe and visually impressive environment despite the full traffic. The whole concept was in the spirit of alchemy and mystery, with Emperor Rudolf II as the central figure. Just as alchemists mixed the elixirs of life, the Coca-Cola brand carries the hallmark of a unique and iconic recipe. This has seeped into every element of the experience:

• interactive alchemical workshops
• thematic photopoints
• videomapping and holographic projections of important personalities (Rudolf II, Alfons Mucha, Master Hanuš and his Prague astronomical clock)
• live dance show iMucha
• performance by Lenny and DJ Lucca

The following day, the gates opened at one of the most prestigious places - Prague Castle. The production in a protected environment required a sensitive approach, consultation with the Castle Administration and thorough preparation.

Every detail - from the lighting to the guest itinerary - was fine-tuned with respect for the place and the brand story. The result was a festive evening full of powerful moments:

• transfer of guests with expert commentary about Prague
• welcoming hostesses in historical costumes
• welcome drink in the Rothmayer Hall with pianist Jan Schulmeister
• the reinstatement of Emperor Rudolf II.
• Vivaldi show and opera performance by Petr Nekorance with Boni Pueri
• four-course dinner with music by Barbara Mochová and Unique Quartet
• award ceremony moderated by Daniela Brzobohaté

The project tested our creativity, precision and ability to handle production on an international scale. The result was a deeply emotional experience that connected the brand to the place and the people in a way that is unforgettable.